Who We Are

At Creatyfit, we empower businesses to navigate complexity, embrace innovation, and design for growth. With over two decades of experience in digital design, technology, and user experience, we have evolved from a creative design agency into a full-scale strategic consulting firm — partnering with ambitious organizations to shape scalable, customer-focused digital transformation.

We believe that in today’s fast-moving business landscape, success comes not only from what you build, but from how strategically you build it. That’s why we integrate deep UX expertise, brand clarity, and intelligent technology to design experiences that are not just intuitive and engaging — but also aligned with business outcomes.

Want to create a high-impact strategy? Let’s talk.

Our Evolution

Founded on the principles of creative excellence, Creatyfit began as a boutique design agency, delivering high-impact UI/UX solutions across industries in India and abroad. As markets evolved and digital ecosystems became more complex, so did our approach.

Today, we operate at the intersection of design, technology, and business strategy — offering a new kind of consulting that blends design thinking with data, innovation with insight, and execution with measurable value.

Our Values & Principles

Strategic Creativity

We approach every challenge with a balance of structured thinking and bold creativity — ensuring every solution is both visionary and viable.

Human-Centered Innovation

We put people first — designing for real needs, behaviors, and expectations to create experiences that resonate and perform.

Future-Focused Thinking

We guide organizations to not only adapt to change but lead it — leveraging emerging technologies where they make business sense.

Measurable Impact

Every engagement is tied to clear, measurable outcomes. We don’t just consult — we deliver tangible business value.

Collaborative Partnership

We work as an extension of your team, building long-term relationships grounded in trust, transparency, and shared success.

Meet the Leaders

Rahul Mehra

Ecommerce & Business Strategy

Pritha Ganguly

Brand Positioning & Experience Design

Saurabh Luthra

Technology & IT

Amit Gupta

Customer Experience

Strategic Capabilities that Drive Transformation?

We partner with forward-thinking organizations to architect strategic, design-led transformations that generate measurable business value. Our consulting engagements are grounded in a holistic understanding of digital ecosystems, user behavior, brand identity, and technological advancement. We specialize in helping businesses:

Define and execute end-to-end digital experience strategies

Build user-centric, scalable solutions that drive engagement and retention

Enhance brand differentiation through strategic positioning and visual alignment

Integrate AI-powered technologies to elevate personalization and efficiency

Drive sustainable growth through insight-led innovation and process optimization

Our approach is consultative, collaborative, and outcome-focused — ensuring that every solution is aligned with your organization’s strategic objectives and market demands.